光银国际助力乐思集团于香港主板成功上市

2024-3-8光银国际

2024年3月8日，光银国际作为联席账簿管理人、联席牵头经办人及资本市场中介人，成功助力乐思集团有限公司（股票代号：2540.HK，以下简称“乐思集团”）于香港主板挂牌上市。

此次IPO募集资金将用于扩大客户基础及广告分发网络、提升公司的短视频制作能力、优化及升级自家开发平台的功能、在时机来临时为中国或海外市场的广告及营销行业的并购机会提供资金和营运资金及一般企业用途。

乐思集团是中国的移动广告服务供应商，主要向客户提供全面的移动广告服务，以在公司媒体伙伴营运的媒体平台营销其品牌、产品及╱或服务。按2022年总账单计算，公司于中国移动广告行业拥有约0.1%的市场份额。公司的服务包括移动营销规划、流量获取、广告素材制作、广告投放、广告优化、广告活动管理及广告分发。公司能够向客户提供全面的移动广告解决方案服务以及一项或多项此类服务，例如广告素材制作、广告优化及广告分发，以满足不同的需求。

光银国际作为此次IPO项目的联席账簿管理人、联席牵头经办人及资本市场中介人，为公司成功挂牌上市保驾护航，做出了重要的贡献。光银国际严格按照时间表与保荐人共同推进项目进程，以专业一流的综合投行服务获得了公司的高度认可及赞赏。

As a Joint Bookrunner, Joint Lead Manager and Capital Market Intermediary, CEBI assisted Lesi Group Limited (Stock Code: 2540.HK, "Lesi Group") to get listed on the Main Board of the Stock Exchange of Hong Kong on 8th March 2024.

The net proceeds from the Global Offering will be used for expanding the Company’s mobile advertising business in the PRC by expanding customer base and network for ad distribution, expanding short video production capacities, enhancing and upgrading the functions of the self-developed platform, financing merger and acquisition opportunities in the advertising and marketing industry in the PRC or overseas markets when opportunities arise, as well as working capital and general corporate purpose.

Lesi Group is a mobile advertising service provider in the PRC and mainly provides comprehensive mobile advertising services to customers for marketing of their brands, products and/or services on media platforms operated by their media partners. The Company had a market share of approximately 0.1% in terms of gross billing in 2022 in the mobile advertising industry in the PRC. Their services include mobile marketing planning, traffic acquisition, production of ad creatives, ad placements, ad optimisation, ad campaign management and ad distribution. The Company is capable of providing comprehensive mobile advertising solutions services as well as one or more of these services, such as production of ad creatives, ad optimisation and ad distribution, to customers to serve their different needs.

As a Joint Bookrunner, Joint Lead Manager and Capital Market Intermediary, CEBI has made crucial contributions to the successful listing of the Company. CEBI strictly followed the timetable to push forward the IPO project with the sponsor and other intermediaries. The professionalism and service quality of CEBI have been highly recognized by the Company.

免责声明
请注意光银国际投资有限公司及其下属公司（统称“光银国际”）可能在过去12个月内与上述某些公司有投资银行业务关系或其他业务关系（如配售代理、牵头经办人、保荐人、包销商或自营买卖证券），同时亦可能持有上述公司的财务权益及/或证券或衍生工具。本文章内容及插图仅作资料及一般参考之用，并不构成投资要约或要约邀请，也不是投资、法律、会计、税务或其他意见，任何人士不应根据本文章内容及插图做出任何投资决定，光银国际将不承担任何责任。同时光银国际并不保证本文章已提供所有市场流通信息。本文章属撰文者的意见，不一定与光银国际其他业务领域或部门的意见一致，如有任何修改，恕不另行通知。同时，未经光银国际事先允许，任何人不得全部或部分修改、翻版、分发、转载、复制、发表或引用本文章，光银国际对任何第三方的该等行为保留追述权利。完整免责声明，请见光银国际官方网站：WWW.CEBI.COM.HK