光银国际助力华视集团于香港主板成功上市

2023-11-10光银国际

2023年11月10日，光银国际作为联席账簿管理人、联席牵头经办人及资本市场中介人，成功助力华视集团控股有限公司（股票代号：1111.HK，以下简称“华视集团”）于香港主板挂牌上市。

此次IPO募集资金将用于加强数据分析能力并进一步提升品牌服务、扩展线上媒体广告服务、扩大服务的地域覆盖范围、提升品牌知名度及加大营销力度和营运资金及一般企业用途。

华视集团为一家位于中国湖北省的品牌、广告及营销服务供应商，提供从市场研究（通过与研究机构合作）到品牌、广告及营销项目执行等整个价值链的服务，通过与不同媒体资源供应商合作协助品牌商、广告主及广告代理商制订及实施有效的服务方案，以达成其推广需求及营销目标，从而进一步提高其品牌在目标受众中的声誉及提高其产品或服务的竞争力及市场份额。公司的客户包括(i)品牌商及广告主，包括私营及国有企业以及政府机构；及(ii)广告代理商，来自饮料、保健食品生产、汽车制造、家居用品制造、旅游以及农业和相关食品加工等各行各业。

光银国际作为此次IPO项目的联席账簿管理人、联席牵头经办人及资本市场中介人，为公司成功挂牌上市保驾护航，做出了重要的贡献。光银国际严格按照时间表与保荐人共同推进项目进程，以专业一流的综合投行服务获得了公司的高度认可及赞赏。

As a Joint Bookrunner, Joint Lead Manager and Capital Market Intermediary, CEBI assisted Huashi Group Holdings Limited (Stock Code: 1111.HK, “Huashi Group”) to get listed on the Main Board of the Stock Exchange of Hong Kong on 10th November 2023.

The net proceeds from the Global Offering will be used for strengthening data analytical capabilities and further enhancing branding services, expanding online media advertising services, expanding the geographical reach of services, improving brand recognition and increasing marketing efforts, as well as working capital and general corporate purposes.

Huashi Group is a branding, advertising and marketing service provider based in Hubei Province, the PRC, providing services across the entire value chain from market research through collaboration with research institutes to execution of branding, advertising and marketing projects through collaboration with different media resources suppliers so as to assist brand owners, advertisers and advertising agents in formulating and implementing effective service proposals to fulfil their promotional needs and marketing objectives, thereby further enhancing their brand reputation to targeted recipients, and improving the competitiveness and market share of their products or services. Its customers comprise (i) brand owners and advertisers, including private and state-owned enterprises and government authorities; and (ii) advertising agents, from a diversified spectrum of industries including beverage, healthcare food production, automobile manufacturing, household essentials manufacturing, tourism and agricultural and related food processing.

As a Joint Bookrunner, Joint Lead Manager and Capital Market Intermediary, CEBI has made crucial contributions to the successful listing of the Company. CEBI strictly followed the timetable to push forward the IPO project with the sponsor and other intermediaries. The professionalism and service quality of CEBI have been highly recognized by the Company.

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请注意光银国际投资有限公司及其下属公司（统称“光银国际”）可能在过去12个月内与上述某些公司有投资银行业务关系或其他业务关系（如配售代理、牵头经办人、保荐人、包销商或自营买卖证券），同时亦可能持有上述公司的财务权益及/或证券或衍生工具。本文章内容及插图仅作资料及一般参考之用，并不构成投资要约或要约邀请，也不是投资、法律、会计、税务或其他意见，任何人士不应根据本文章内容及插图做出任何投资决定，光银国际将不承担任何责任。同时光银国际并不保证本文章已提供所有市场流通信息。本文章属撰文者的意见，不一定与光银国际其他业务领域或部门的意见一致，如有任何修改，恕不另行通知。同时，未经光银国际事先允许，任何人不得全部或部分修改、翻版、分发、转载、复制、发表或引用本文章，光银国际对任何第三方的该等行为保留追述权利。完整免责声明，请见光银国际官方网站：WWW.CEBI.COM.HK