September 23, 2020 China SaaS Industry CEBI Research
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Sector report : China SaaS industry
Software as a Service (SaaS), is the service model in which the supplier put the standard application software on the server, and the customer orders and pays from the supplier on demand. The SaaS provider takes the role of the platform, connects PaaS, IaaS, and directly provides one-stop service for customers. Under the SaaS subscription model, vendors directly provide software to users through cloud services. In other words, the software provided is based on the Internet for customers.
SaaS application can help to reduce operating cost. By comparing traditional software building and SaaS model, SaaS adopts a subscription model and does not need to configure hardware. Secondly, it reduces hardware expenditure and operation and maintenance costs. Thirdly, enterprises can reduce the expenditure of hiring IT personnel for operation, management and maintenance of the software. Meanwhile, multi-tenant structure also helps in continuous unified update and running.
China SaaS market is still under development. China corporate's investment in IT spending is low compared to GDP level. In 2018, China’s GDP accounted for 15.9% of total GDP in the world, but Chinese companies’ IT spending only accounted for 3.7% of total IT spending in the world. SaaS market has the potential for rapid development in the future, especially after Covid-19 pandemic. Compared with the developed SaaS application market abroad, the Chinese SaaS market is still in its early stage. Meanwhile, thanks to the supportive policies and various incentives in China, the market size of SaaS market is increasing in the past few years. It is expected that market size of China SaaS industry to increase to RMB47.4 billion in 2020, and account for 9.3% of the total SaaS market in 2020.
SaaS sector performed well YTD. Serval SaaS related companies listed in Hong Kong, including Kingdee International (268 HK), Kingsoft (3888 HK), Weimob (2013 HK), Yeahka (9923 HK), Huifu (1806 HK), Duiba (1753 HK), Vobile (3738 HK). They performed well YTD. The sector is trading at 71.5x 2021E P/E and 38.4X 2021E EV/EBITDA.
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